SkuPeek publications
Insights on competitor price monitoring, product matching, and ecommerce operations.
Learn what MSRP means, how it relates to RRP, and why a manufacturer’s recommended price can differ from store prices and the basis for a discount claim.
Read article: MSRP Meaning: How It Relates to RRP and Actual Selling PricesSet a competitive pricing strategy with clear rules for matching, holding or raising prices, minimum contribution limits, and a worked sales-volume comparison.
Read article: Competitive Pricing Strategy: When to Match, Hold or Charge MoreEvaluate promotional pricing with a comparable baseline, campaign costs, incremental contribution, and a review of sales after the discount ends.
Read article: Promotional Pricing: How to Evaluate Discounts Beyond RevenueBuild a price lining strategy with distinct product tiers, clear upgrade benefits and sensible price gaps. Includes a worked example and common mistakes.
Read article: Price Lining: How to Build Good-Better-Best Product TiersLearn how price anchoring shapes comparisons, what makes a reference price credible, and which mistakes to avoid with sale prices, MSRP and premium options.
Read article: Price Anchoring: Reference Prices, Examples and Common MistakesMeasure willingness to pay with a defined audience, a clear offer and useful price questions, then check stated purchase intent against actual buying behavior.
Read article: Willingness to Pay: How to Measure It Before Setting a PriceLearn how price skimming works, what can make a high launch price viable, and which demand, cost and competitor signals should guide later price reductions.
Read article: Price Skimming: Examples, Risks and When to Lower the Launch PriceApply cost-plus pricing with a clear cost base and markup. Work through costs, selling fees and supplier increases, then check whether the price can work.
Read article: Cost-Plus Pricing: Formula, Examples and When It Falls ShortCalculate total and per-unit contribution margin, turn it into a ratio, and compare four ecommerce orders with clear costs and a gross-profit check.
Read article: Contribution Margin: Formula, Ratio and Ecommerce ExamplesLearn when penetration pricing makes sense, compare a $30 launch price with a $40 alternative, and set clear rules for reviewing the strategy.
Read article: Penetration Pricing: Examples, Risks and When to Use It
