SkuPeek publications
Insights on competitor price monitoring, product matching, and ecommerce operations.
Learn how to calculate sales volume in units, distinguish it from orders and revenue, and handle bundles, returns and reporting dates consistently.
Read article: Sales Volume: Meaning, Calculation and the Difference from RevenueLearn how comparison shopping works: compare total cost, shipping, stock, pack sizes, included items and return terms before choosing an offer.
Read article: What Is Comparison Shopping? Prices, Shipping and Offer DifferencesLearn what an Amazon ASIN identifies, how it differs from a SKU, GTIN or MPN, and how to find the right child ASIN for a specific product variant.
Read article: What Is an ASIN? Amazon Product IDs vs SKUs, GTINs and MPNsLearn what price optimization requires: a clear objective, sales and cost data, demand estimates, business constraints, and a plan to verify the result.
Read article: Price Optimization: Required Data, Objectives and LimitsMeasure internal cannibalization with a comparable sales baseline, a worked SKU example, and a calculation of the change in total assortment contribution.
Read article: Internal Cannibalization in Retail: Measuring Product ShiftsCalculate marginal revenue with a simple formula, worked retail examples, and a spreadsheet setup. See how it differs from average revenue, price, and profit.
Read article: How to Calculate Marginal Revenue: Formula and Retail ExamplesUnderstand perceived value through quality, convenience, trust and service, then test which benefits customers notice, believe and use when choosing an offer.
Read article: Perceived Value: What Customers Compare Beyond the PriceLearn how psychological pricing and the left-digit effect shape price perception, when .99 endings may help, and how to test them against round prices.
Read article: Psychological Pricing: How .99 Prices WorkLearn how dynamic pricing changes ecommerce prices using data, rules, price limits and approvals, with a worked example and an execution-history checklist.
Read article: What Is Dynamic Pricing? How It Works in EcommerceLearn what supports premium pricing, how to check the differences buyers value, and whether the extra revenue covers the cost of delivering the offer.
Read article: Premium Pricing: When a Higher Price Has a Credible Basis
